Philips Hue Filament ST72 | Smart LED Tunable White | B22

Philips Hue Filament ST72 B22 Smart LED Bulb, White Ambiance Tunable White Light, Dimmable Vintage Edison Style Bulb 550lm, Bluetooth App Control, Works with Alexa Google and Apple HomeKit

Bring together vintage design and modern smart lighting with the Philips Hue Filament ST72 B22 Smart Bulb. Featuring a distinctive elongated Edison-style shape and visible coiled filament, this decorative bulb is ideal for pendant lights, open fixtures, and statement lighting where style is just as important as performance.

With White Ambiance technology, this smart bulb allows you to adjust the colour temperature from warm white to cool daylight, giving you full flexibility to create the perfect atmosphere. Whether you're setting a cosy, relaxing mood or need brighter light for everyday activities, the ST72 bulb adapts effortlessly to your needs.

Delivering approximately 550 lumens of soft ambient lighting, this bulb is best suited for decorative and mood lighting rather than primary illumination. The bulb is fully dimmable, allowing you to fine-tune brightness levels via the Philips Hue app or compatible voice assistants.

Designed with a B22 bayonet cap, it fits standard UK fittings, making installation quick and easy. With built-in Bluetooth, you can control the bulb instantly using the Hue app without additional hardware. Pair it with the Philips Hue Bridge (sold separately) to unlock advanced features such as automation, scheduling, remote access, and full smart home integration.

Compatible with Amazon Alexa, Google Assistant, and Apple HomeKit, the Philips Hue ST72 smart bulb supports hands-free voice control. Combining classic aesthetics with intelligent lighting control, it’s the perfect addition to modern homes looking to add character and smart functionality.